M-Pesa has been named the most beloved brand among women in Kenya according to a recent ranking by global market research firm Ipsos and BSD Group.
The money transfer service’s mother company Safaricom secured the second spot on the list with lender Equity Bank following in third.
South Korea-headquartered electronics manufacturer Samsung claimed fourth position, with Ajab wheat flour rounding off the top five most beloved brands among Kenyan women.
Supermarket retail chain Naivas secured the sixth spot on the list with telecom provider Airtel ranking seventh.
Lender KCB Bank, Nakuru-headquartered cooking oil company Menengai and American technology company Apple, respectively, concluded the top 10 list of the most beloved brands by women in Kenya.
Sugar brands Kabras and Mumias ranked eleventh and twelfth on the list followed by global Chinese smartphone brand Tecno.
Flour brand Taifa and baby and feminine care brand Softcare placed fourteenth and fifteenth respectively on the list.
Mount Kenya Milk, the soon-to-be defunct National Health Insurance Fund (NHIF), yoghurt brand Delamare, maize and wheat flour brand Dola and Safaricom’s Mshwari lending app occupied positions 15 to 20 on the list, respectively.
Delmonte, Nivea, Coca Cola, Arimis, Oppo, Sprite, Fanta, Elianto, Total, Ramtons, Jade Collection, Omo, Nike, Netflix, Afia, Predator, Lifebuoy and HP are among some of the other stand-out brands featured in the list.
