Bavaria Smalt, a new malt-based carbonated soft drink, has officially launched in the Kenyan market, presenting a healthier and more refreshing alternative to traditional soft drinks. This product is the result of a collaboration between Royal Swinkels, a Dutch family-owned brewery, and Sierra Premium Breweries.
The local production of Bavaria Smalt signifies a commitment to high-quality beverages and represents a significant investment in the Kenyan economy through job creation and local manufacturing.
Philip Njoroge, the Regional Manager for East Africa at Royal Swinkels, shared his enthusiasm for the launch, stating, “We are thrilled to introduce Bavaria Smalt to Kenya, a product that speaks to the needs of today’s health-conscious consumers while supporting local manufacturing. This collaboration allows us to create job opportunities and offer a premium beverage produced right here in Kenya.”
Central to the product’s mission is the “Doing Good for Kenya” initiative, which aims to promote community development with every can of Bavaria Smalt sold. The drink has partnered with world-renowned marathon champion Eliud Kipchoge, whose values of endurance, excellence, and community upliftment resonate perfectly with the brand’s vision of making a positive impact in Kenyan society.
Njoroge added, “In Eliud Kipchoge, we have found a partner whose values of community upliftment and personal excellence mirror what Bavaria Smalt stands for. Together, we are committed to promoting healthier living, celebrating the spirit of Kenya, and making a lasting impact through tangible community initiatives.”
A portion of the proceeds from every can sold will be donated to the Eliud Kipchoge Foundation to support educational opportunities for children across the country.
Bavaria Smalt is now available in supermarkets and retail outlets across Kenya, priced at Sh130 for the 330ml can and Sh170 for the 500ml can. This initiative is part of a broader effort to support local communities and stimulate economic growth by focusing on local production and job creation.
With a strategic partnership established and a clear mission for community upliftment, Bavaria Smalt’s entry into the Kenyan market is set to make a significant social and economic impact, one can at a time.
