American YouTuber Shera Seven has announced the death of her husband after nearly 20 years of marriage.
She shared a brief message on Instagram on Saturday, February 21, 2026, saying, “Rest Well, Husband! We miss and love you.”
She did not provide further details about the circumstances surrounding his death.
She revealed on a TikTok live that she had kept the news private for some time to allow her family, including her children, to grieve without public attention. She said she wanted to avoid early announcements or public sympathy during their period of mourning.
Shera Seven is a well-known American social media personality, YouTuber, livestreamer, and self-described financial advisor and author. She has gained recognition for giving blunt advice to women about dating, relationships, and financial independence. Some have even referred to her as the female Andrew Tate.
She advises women over the age of 25 to pursue older, affluent men while strategically managing their interactions.
Her methods include using reverse psychology and managing vulnerability to protect oneself while pursuing relationship goals.
Longtime marriage and private grieving
One of the things that Shera Seven says is that women should imitate intimacy without exposing themselves fully, giving examples such as pretending to call for help with a flat tyre to create a sense of urgency.
She also recommends that once a woman secures a relationship, the man should contribute to household expenses. She calls men without financial stability “dusties” and advises against entertaining them.
She is widely known for her straightforward approach to advice and her emphasis on financial self-value. Her catchphrase “sprinkle sprinkle” has gone viral, earning her the nickname “Sprinkle Sprinkle Lady.”
She regularly hosts long livestreams and posts videos where she talks about men, money, seduction, and relationship strategy, encouraging women to prioritise their needs and goals.
Her main platform, YouTube, has around a million subscribers and tens of millions of views. She is also active on TikTok and Instagram with over 1 million followers.
She positions herself as a financial coach while blending dating and relationship guidance for women over 25.
Despite her public persona and high-profile advice, Shera Seven chose to announce her husband’s death only after giving her family time to grieve privately.
