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Newsunplug Kenya > Blog > Entertainment > Nairobi will host Ayra Starr’s very first YouTube Live performance.
Entertainment

Nairobi will host Ayra Starr’s very first YouTube Live performance.

Ivy Irungu
Last updated: October 19, 2024 8:33 am
Ivy Irungu
10 months ago
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Ayra Starr is set to make history with her first-ever YouTube Live concert, streamed globally from Nairobi, Kenya, in collaboration with Raha Fest. The event celebrates the release of her highly anticipated sophomore album, *The Year I Turned 21*. Known for her unique fusion of Afrobeats and pop, Ayra Starr will perform tracks from the new album alongside fan favorites like “Bloody Samaritan” and “Rush.”

Fans, known as “Mobstarrs,” can participate in the *Woman Commando* YouTube Shorts challenge, sharing their own versions of her hit single. The concert will also feature exclusive behind-the-scenes content, adding excitement to the global livestream. YouTube noted that Ayra Starr’s growing popularity in Kenya and East Africa makes Nairobi the perfect location for this special event.

“Performing live is where I get to connect deeply with my fans, and I’m so excited to do this on a global scale from Nairobi. This album means so much to me, and I’m looking forward to sharing it with everyone through YouTube,” said Ayra Starr in anticipation of the event.

Addy Awofisayo, Head of Music Sub-Saharan Africa at YouTube, also expressed enthusiasm about the concert, stating; “YouTube is not just a platform for music, but a place where artists from all over the world can connect directly with fans, no matter where they are. We’ve seen African music grow tremendously on YouTube, and this concert is a continuation of that journey – bringing Ayra Starr’s incredible talent to a global stage.”

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“By merging Kenya’s bustling creative scene with global acts, we’re fostering a cultural exchange and positioning Kenya as a global destination for tourism and entertainment,” echoed Ashleigh Ali, CEO of Raha Creative Kenya.

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