Nairobi, Kenya – TUKO.co.ke‘s Public Relations Manager, Ruby Orimba, took to the stage at the East Africa Digital Innovation Summit, to shed light on the crucial role of media in the digital transformation of East African countries.
The summit, held in Nairobi, Rwanda and Uganda, from July 6 to July 9, aimed to explore ways to drive digital inclusion and transform traditional systems by integrating digital technologies.
While addressing a gathering of digital experts, innovators and leaders, Orimba emphasized the importance of integrating digital technologies into traditional systems to enhance their effectiveness and efficiency.
She pointed out the significant divide in digital inclusion across East Africa, evident in the internet penetration rate of the member countries, with Kenya leading with 85%, followed by Rwanda at 45%, Uganda at 39%, and Tanzania at 37%.
“Media plays a pivotal role in the digital transformation of a country. Beyond reporting on digital initiatives, media outlets actively drive digital inclusion. TUKO.co.ke fosters a culture of innovation to support the transformation of various sectors, including education and entrepreneurship.
The platform also serves as a communication channel for private companies and organizations to share their digital transformation initiatives by making use of the variety of digital advertising solutions that TUKO.co.ke offers,” said Orimba.
The PR manager further emphasized the significant contribution of digital media outlets like TUKO.co.ke and NEWSUNPLUKE to the digital transformation of the media industry.
“We provide real-time information, diverse perspectives, and interactive features that encourage audience engagement. By showcasing success stories and innovations by ordinary East Africans, TUKO.co.ke influences public opinion and generates interest in digital transformation,” she added.
Challenges faced by media during digital revolution
However, Orimba acknowledged the challenges faced by media houses in this digital revolution.
For instance, limited infrastructure, including electricity and expensive gadgets, impedes widespread digital inclusion.
She also pointed out that internet connectivity issues, particularly in rural and remote areas, exacerbate the divide.
Financial constraints also hamper media houses’ efforts to digitalize their operations.
Despite these challenges, Orimba highlighted the opportunities that media houses can capitalise on. They include:
Collaborating with government bodies to develop favourable policies, partnering with the private sector for resource sharing and innovative solutions, and engaging international organizations like INMA (International News Media Association) for funding, knowledge-sharing, and capacity-building programs can create a sustainable digital ecosystem.
While promoting digital transformation and inclusion, she stressed the importance of media literacy among individuals.
“Media houses should educate the public on navigating the digital space and verifying the information they consume.
Furthermore, media outlets have a responsibility to ensure factual, timely, and neutral reporting. TUKO.co.ke adheres to a strict checklist followed by all its digital media brands, with a team consistently monitoring output to maintain high journalistic standards,” said Orimba.
As East Africa continues its journey toward digital transformation, she said TUKO.co.ke remains committed to driving digital inclusion, fostering innovation, and providing reliable and engaging content to its audience.
