President William Ruto has taken the festive season to wish Kenyans a Merry Christmas and a blessed 2026, connecting with younger audiences in a playful, relatable way.
In a video shared on his official social media account on Wednesday, December 24, 2025, Ruto tapped into the viral Gen Z slang ‘clock it’ in his message.
He also reminded citizens about road safety, urging drivers to exercise caution during the holiday period.
“Wakenya 2025, we clocked it. I wish you a merry Christmas and a great and blessed 2026. Na kule barabarani, let’s drive carefully, avoid unnecessary losses,” Ruto’s festive message to Kenyans reads.
“Otherwise asanteni sana, mungu awabariki nawapenda jameni.”
The president’s message blends celebration with a gentle reminder to stay safe on the roads during the holidays, while also giving a nod to youthful, trending ways of expressing joy.
His greeting reflects on the achievements of 2025 and encourages Kenyans to welcome the new year with hope, gratitude, and care.
Clock it
@thepresidentofkenya5
#MerryChristmas #President Ruto #kenyantiktok🇰🇪 #HappyNewYear #2026
‘Clock it’ is a slang term used by Gen Z in the sense of calling out or pointing something out, especially when it’s obvious. But in conversation, it’s often used to show agreement.
Like you’re standing with someone.
Road safety
His message highlights the growing concern over road safety, domestic accidents, and the need for collective prayer and vigilance during challenging times.
The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has urged Kenyans to prioritise road safety and responsible celebrations.
In a statement shared on Tuesday, December 23, 2025, the agency warns that roads become significantly more dangerous during the holidays, with a noticeable spike in accidents, many of which are preventable.
According to NACADA, road accidents surge during the festive season, with impaired driving often cited as the cause.
“The festive statistics are grim for a reason. Road accidents surge during celebrations, and impaired driving is often the cause. This isn’t just about you behind the wheel. It’s about every family on the road. Celebrate the season. Protect lives. Drive sober,” the NACADA statement reads.
“Driving under the influence of alcohol or drugs isn’t a “mistake” it’s a choice that gambles with lives. It impairs judgment, slows reaction time, and turns a vehicle into a weapon.This choice doesn’t just affect the driver; it risks passengers, other motorists, and pedestrians, entire families dreaming of their own celebrations.”
