George Ruto, the first son of President William Ruto, has made a bold entry into Nairobi’s transport scene with the launch of six flashy neon-green matatus under his 98 Logistics Sacco brand.
A viral clip circulating online captures the customised minibuses lined up along a busy Nairobi street at night, their vivid green LED lighting and neon accents cutting through the darkness in a spectacle that drew significant attention from transport enthusiasts and digital creators alike.
98 Logistics fleet makes its Nairobi debut
The six nganyas were officially commissioned and blessed by clergy in Nairobi in September 2026 before rolling out in convoy through the city centre.
Each matatu in the fleet carries the “98” branding and features multi-million shilling sound systems, elaborate interior and exterior lighting, and dashboard setups built to accommodate live DJ entertainment while on the road.
The 98 Logistics project is an extension of George Ruto’s broader Raptor Family transport network, which already includes a number of popular custom builds operating under names such as Mood, Raptor, Money Fest, and Baba Yaga.
The new fleet is lined up to ply high-demand Nairobi metropolitan routes, with Embakasi and Ongata Rongai identified as the primary corridors.
A cultural play targeting Kenya’s youth
The launches, which frequently draw large crowds of young Nairobians and content creators, are widely seen as a calculated move to tap into urban Gen Z and millennial culture.
The heavily customised vehicles blur the line between public transport and entertainment, a formula that has proven effective in Kenya’s competitive matatu industry.
Watch the neon-lit 98 Logistics matatu fleet hit the Nairobi streets at night:
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The footage, shot in a high-energy vlog style with on-screen captions reading “98 Logistics 🙌🔥🤩”, reflects the kind of vehicle culture content that routinely goes viral among Kenyan transport fans.
Visible signage and local number plates in the background confirm the Nairobi urban setting.
With six customised units now on the road and popular routes already earmarked, the 98 Logistics brand appears set to become a recognisable name in Kenya’s nganya culture.
