The Directorate of Criminal Investigations (DCI) has sought to reassure Kenyans that it will rigorously enforce the government’s directive suspending all gambling advertisements and influencer marketing for 30 days.
DCI, in a statement on Tuesday, said the move aims to curb the rising tide of betting activities that have increasingly targeted vulnerable populations, particularly the youth.
In alignment with the directive, the DCI emphasised its commitment to fostering a responsible gaming environment in a bid to protect its citizens from exploitation, warning that stern measures would be taken against illegal operators violating gaming regulations.
“DCI reiterates its commitment to fostering a responsible gaming environment that protects our citizens from exploitation. To this end, we are taking decisive measures to support the Betting Control and Licensing Board in strengthening its oversight role and ensuring that all gaming operators comply with stringent gaming regulations,” stated the DCI in a letter signed by Director of Liaison and Corporate Communications, John Marete.
“We will take stern action against operators who violate these regulations, including those involved in illegal betting syndicates or those operating unauthorised online and physical platforms to evade regulatory scrutiny.”
The State agency added: “We will rigorously enforce the government’s recent directive to suspend all gambling advertisements. We also urge social media influencers and bloggers to abstain from promoting betting through sponsored posts and endorsements.”
The multi-agency body also called upon social media influencers and bloggers to abstain from promoting betting through sponsored posts and endorsements, which is currently on the rise online.
While calling upon the Association of Gaming Operators – Kenya (AGOK) to intensify consumer protection initiatives by championing awareness campaigns about the risks associated with irresponsible gambling, DCI also urged gaming companies to adopt a culture of responsible betting.
This comes after the Betting Control and Licensing Board (BCLB) on Tuesday announced the suspension, citing concerns over the rampant airing of gambling adverts during the watershed period (5am to 10pm), which exposes minors to gambling-related content.
The BCLB noted that some promoters are mischaracterising gambling as a legitimate investment opportunity and a shortcut to wealth creation, leading to devastating socioeconomic consequences.
