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Newsunplug Kenya > Blog > Business > Airtel absorbs tax to keep cash deals free for customers
Business

Airtel absorbs tax to keep cash deals free for customers

hallanaija
Last updated: August 3, 2023 11:49 am
hallanaija 2 years ago
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Airtel
Bharti Airtel chairman Sunil Mittal at a press conference at Airtel offices in Nairobi on June 21, 2023. PHOTO | BONFACE BOGITA | NMG
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Airtel has announced that it will maintain its current transaction charges for its mobile money services despite an increase in the excise duty rate on fees charged for mobile money transfers from 12 percent to 15 percent through the recently enacted Finance Act 2023.

The surprise move by the telco to absorb the extra cost is in contrast to its main rival Safaricom which on July 29 announced that it would adjust its M-Pesa pricing to reflect the rise in tax rates.

“We are pleased to advise that transaction charges for Airtel Money services will remain the same,” said Airtel in a notice.

The firm only imposes charges on the service when customers are transferring money to rival networks but retains a free transfer when one is sending cash to another Airtel Money user or to a bank account.

Airtel
An Airtel Money kiosk operating at Westlands as pictured on March 22, 2023

Airtel has, despite years of making losses running into billions of shillings, banked on offering cheaper services compared to its rivals as a strategy to retain and grow its customer base.

Sending between Sh2,501 and Sh5,000 across two Airtel Money accounts, for example, is free while sending to a similar amount from Airtel Money to M-Pesa costs Sh50.

READ MORE  East Africa Internet Governance Forum will be held in Uganda.

The second largest telco also announced revising its voice, data and SMS service rates downwards to reflect the decrease in the excise duty of the telecommunication services from 20 percent to 15 percent.

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