Cash in bloom: How money bouquets have become the ultimate love flex on social media

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Roses are red, chocolates are sweet, but today, love is sweeter when accompanied by crisp banknotes. Money bouquets have exploded on social media, turning ordinary love gestures into full-blown spectacles.

Who really needs the old school gifts when you can have a well and carefully wrapped money bouquet? Nothing screams ‘I adore you’ like dozens of banknotes from a partner.

From Nairobi’s posh neighbourhoods to viral TikTok videos, these flashy arrangements have become the ultimate way to show love, style, and a bit of clout all at once.

Banknotes over flowers

A bouquet made entirely of cash has taken over the streets of romance. A simple bouquet of flowers was enough to get you the girl not long ago. A dozen roses, carefully wrapped, were all you needed. But social media changed the game. Instagram, TikTok, and X made it easy to share celebrations, and suddenly, ordinary gifts started to feel quite underwhelming.

Money bouquets filled that gap perfectly. In Kenya, florists quickly picked up on the trend. You can find bouquets for every budget, from a few thousand shillings tucked among roses, to extravagant arrangements worth tens of thousands, complete with ribbons, folded cash, and even chocolates, or just a cash bouquet through and through, no single flower. Every bouquet is designed to look perfect in a photo or a video and increase the pressure, hahaha!

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Influenced

In recent years, the trend of gifting money bouquets has surged in Kenya, largely influenced by celebrities and influencers who have showcased these lavish gifts on social media platforms.

For instance, musician Deleon KE made headlines when he surprised his girlfriend, El Wambui, with a Ksh200,000 money bouquet on October 2, 2025 Instagram. Similarly, Maurine Kabu, daughter of businessman Simon Kabu, presented her father with a substantial money bouquet for his 51st birthday in September 2025 on Instagram.

These high-profile gestures have not only captured public attention but have also set new standards for gift-giving in Kenya. Once these stories went online, ordinary couples started to take notice. Suddenly, flowers alone did not feel special enough. People wanted to add a twist, something creative, and of course, a little cash. Money bouquets became a way to stand out, impress, and create a moment that’s shareable on social media.

Money bouquets would not have taken off without social media. A single post showing someone receiving a bouquet stuffed with crisp banknotes can rack up thousands of likes and comments. Platforms like TikTok and Instagram turned gift-giving into a spectacle. People want to recreate what they see online, adding their own personal touch.

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Love comes with a little pressure

Of course, with social media comes a little pressure. Once money bouquets started trending, people felt they had to outdo each other. What used to be a simple, heartfelt gesture can now feel like a competition: who can be the most creative, the most generous, or the most Instagram-worthy?

Some may argue that this takes away from the sentiment of giving, but come on, crafting a money bouquet takes planning, creativity, and care, so even if it is flashy, it still shows thoughtfulness. The trend has become about balancing style, substance, and love.

Statement

In a world where love is often seen online, money bouquets let you express your feelings with style, creativity, and a touch of glamour. They are fun, practical, and impressive all at once. From celebrities to everyday couples in Nairobi, this trend has turned love into a performance, and it is one people cannot get enough of.

Everyone in this day and age wants to make a statement. Every lover wants to stand out. Every Tom, Dick and Harry wants to show that he loves better, he treats better, he spoils better.

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