Kenyan dancer and musician, Collins Kuria, popularly known asCollo Blue, has revealed that he has earned as much as Ksh300,000 from a single dance gig, highlighting the growing financial opportunities in Kenya’s dance industry.
Speaking during an interview on a podcast on Tuesday, September 22, 2026, Collo Blue said professional dancing can provide a good source of income when approached as a serious career.
The dancer revealed that Ksh300,000 is the highest amount he has personally earned from one dancing gig. He also said dancers from his Cluster dance crew can make between Ksh200,000 and Ksh300,000 from a single engagement.
“I’ve made Ksh300,000 from one gig. That is the highest I have made from dancing,” Collo Blue said.
He explained that the figures show how the dance industry has changed, with dancers now working with musicians, brands and digital platforms rather than relying only on traditional performances.
Collo Blue’s journey in dance
Collo Blue began his dance journey in 2016 after completing Form Four. He later continued developing his skills while at university and eventually turned his passion into a full-time career.
His visibility grew through social media, particularly TikTok and Instagram, where he became known for creating choreography that audiences could easily follow. He has been involved in dance challenges linked to popular songs, helping turn short dance routines into a major part of music promotion.
His approach has also been tied to his work with Cluster Talent Africa, where dancers and creators are brought together to create content and promote music.
In June 2026, Collo Blue explained that established dancers could earn between Ksh100,000 and Ksh200,000 for creating a single advertising video, while some brand partnerships could bring in even more.
The role of TikTok in his career
TikTok has played an important role in Collo Blue’s rise as a dancer. The platform has changed how Kenyan music reaches audiences, with dance challenges often helping listeners discover songs before or alongside their official music videos.
Collo Blue has been part of this shift, creating routines that encourage people to copy the moves and use the songs in their own videos.
His work with Cluster has also placed dancers at the centre of music marketing. The group has worked on campaigns involving musicians such as Bien and Savara, among others.
In September 2026, Collo Blue also challenged fellow dancers to face him in a dance battle, saying he wanted to prove his ability beyond the short TikTok routines popular on social media. He said he started dancing 10 years ago and wanted the proposed battle to focus on his wider dance skills.
Collo Blue ventures into music
While dance remains an important part of his career, Collo Blue has also started building a name as a musician.
His music journey has included songs such as Up Burukangafeaturing Addeh Prince and Wakiuliza featuring Fathermoh. His move into music has also allowed him to use his experience as a dancer and digital creator to promote his own songs.
Collo Blue’s growing music profile comes as he continues to maintain his position in Kenya’s dance scene, giving him two connected careers in an industry where music and social media increasingly work together.
For him, the Ksh300,000 dancing gig is another example of how the profession has moved beyond simply performing behind musicians. His journey also shows how dancers can build careers through choreography, social media, brand partnerships, music promotion and, increasingly, their own music.
