Director Trevor has shed light on the reasons behind his breakup with content creator Eve Mungai, revealing a turbulent romantic history and subsequent professional fallout.
In an interview on the Iko Nini podcast, Trevor explained the struggles of their relationship breakdown and the subsequent business disputes that ensued.
According to Trevor, their romantic relationship hit rock bottom in 2023, leading to a discussion with Eve’s parents where they agreed to continue working together professionally post-breakup.
Trevor emphasised that despite the split, they maintained a professional relationship, as agreed upon in discussions with Eve’s parents.
“We didn’t break up yesterday as many people assume, or to split up. The parents are aware, we’ve already had a meeting with Eve’s parent and we agreed that we are not in a relationship but we still work together and it’s been fine, and we even agreed on how we’ll run the business,” he said.
However, the collaboration came to an abrupt end when Eve breached their 50/50 agreement regarding revenue distribution from their joint brand, which encompassed platforms such as YouTube, Instagram, and others.
Trevor alleged that Eve wanted a larger share of the profits, citing her role as the face of the brand.
Trevor recalled, “We had a 50/50 agreement… (but) Eve felt she does not deserve 50 per cent yet she is the image and the whatever of the brand so she wanted more.”
The tipping point came when Eve, who controlled the brand’s Instagram account, argued that the platform generated the majority of their revenue in 2023, implying she should have greater control over profit distribution.
Trevor expressed his belief that Eve overlooked the collective effort behind the brand, reducing it to individual platforms.
He stated, “For me, I felt she was forgetting the fact that… this (brand) is something we both built… and there is a way we should treat it as a business.”
Trevor also revealed that Eve proposed buying him out of the brand, a suggestion he found infuriating given his integral role in its creation and development.
He dismissed Eve’s offer, questioning her ability to afford a buyout, particularly considering the brand’s substantial monthly earnings.
“I wouldn’t even want to hear her offer because I know she cannot afford it. How much would she be willing to pay me for a brand that generates approximately Ksh2 million a month? You cannot buy something from me when you don’t know its value,” Trevor said.
