Donald Trump, who expanded his father’s real estate empire from millions to billions, has ventured far beyond selling buildings. The Republican presidential candidate has marketed a range of products, from steaks to “Trump University” courses, and shares in his own media company, known for the platform Truth Social.
However, not all of these ventures have been successful. Shares in Trump Media & Technology Group have plummeted in recent months, Trump Steaks were discontinued just two months after their launch, and Trump University faced legal action for allegedly defrauding students. Despite these setbacks, Trump continues to market a variety of items centered around his image, some of which are rather unconventional.
Bibles to “Make America Pray Again”
Although Trump is rarely seen in church, he often refers to the Bible as his “favorite book.” Around Easter, he began selling Bibles online for $59.99, promoting them with the slogan, “We must Make America Pray Again,” a nod to his “Make America Great Again” campaign.
Trump’s appeal to evangelical voters is evident, as they form a significant part of the Republican base. He is distributing the Bibles in partnership with conservative musician Lee Greenwood, whose song “God Bless the USA” is a staple at Trump rallies.
Fight’ Sneakers
Supporters can also purchase a pair of sneakers for $299, commemorating a dramatic moment in Trump’s campaign history. The white high-top sneakers, adorned with an American flag, feature a photo of Trump with his ear bleeding and fist raised after an assassination attempt during a Pennsylvania rally in July. The image captures the aftermath of a gunman opening fire, symbolizing Trump’s resilience and fighting spirit.
The Secret Service agents who protected Donald Trump and rushed him to safety are not featured on the sneakers. Instead, the soles are emblazoned with the words “Fight! Fight! Fight!” in bold blue letters, echoing what Trump shouted as he was escorted off the stage. This phrase has since become a rallying cry among his supporters.
Pieces of His Debate Suit
Earlier this summer, Trump began distributing small pieces of the suit he wore during his televised debate with President Joe Biden in June—an event that ended disastrously for the Democrat, leading him to drop out of the race in favor of Kamala Harris shortly afterward.
For $1,485, buyers can acquire what the website describes as “a tangible piece of Presidential History,” featuring scraps of fabric from the suit mounted on trading cards. “This is something to pass down to your family, your kids, your grandchildren,” Trump says in a promotional video.
Coins with His ‘Beautiful Face’
Over the weekend, Trump announced the release of silver coins bearing his likeness, which will be available for purchase starting Wednesday. Priced at $100 each, these coins are marketed as a “true symbol of American Greatness.”
The obverse side of the coin features an image of Trump, while the reverse side depicts the White House encircled by the official U.S. motto, “In God We Trust.” Trump clarified that while many coins featuring his image are available, this is the “official coin,” although it is not legal tender and cannot be used as a form of payment. “I’ve seen a lot of coins out there using my very beautiful face … but they are not the official coin,” he joked.
It’s not the only foray into currency for Trump — he and his sons have also launched World Liberty Financial, a new cryptocurrency aimed at making the United States the “crypto capital of the world.”
Like the Bibles, sneakers and suit fragments, the coins are not supposed to raise funds for his campaign.
Websites selling the items say they use “Donald J. Trump’s name, likeness and image under paid license.”
