The Ministry of Tourism and Wildlife, in collaboration with the Kisumu government and the private sector, is set to develop the Kisumu region into a hub for beach and water sports tourism. This initiative aims to diversify the region’s appeal to both domestic and international tourists, positioning Lake Victoria as a viable alternative to the coastal beach destinations.
Tourism PS John Ololtua highlighted the potential of the lake ecosystem, stating that attractions like Ndere Island present unique opportunities to tap into the tourism potential of Western Kenya. He mentioned that while Ndere Island and other nearby islands offer distinct tourist experiences, there are plans to introduce more adventure activities to enhance these sites.
Ololtua noted that Lake Victoria offers numerous opportunities for water sports, similar to the marine parks found in Mombasa and other coastal towns. The diversification efforts are aimed at spreading the benefits of tourism across more regions and supporting Kenya’s target of attracting three million visitors by the end of the year.
In addition to promoting the lake region, the PS discussed plans to co-market the Western Kenya tourism circuit alongside famous destinations like the Maasai Mara. This will involve infrastructure development to improve accessibility, thereby increasing visitor numbers and spending in the area. He emphasized the importance of strengthening all tourism circuits to enhance the leisure value for travelers.
During a tour of Kisumu’s attractions, including Ndere Island and Kit Mikayi, Ololtua participated in activities marking Kenya Tourism Week. These events lead up to the World Tourism Day 2024, celebrated under the theme “Tourism and Peace.” A key focus of this year’s global celebrations is on cultural exchange as a means of promoting peace and unity, showcased through various events in the county and its heritage sites.
While touring Kit Mikayi, Ololtua stressed the site’s importance in preserving cultural heritage and encouraged travelers to explore such attractions that highlight the region’s history.
Kisumu Deputy Governor Mathew Owili called on both local and international tourists to support efforts to promote the Western circuit in recognition of its unique natural and cultural endowments.
“The Kit Mikayi (the Stone of the First Wife) holds great intrigue for travellers interested in cultural tourism. I would like to encourage more visitors to tour such sites as well as other attractions including the Ruma National Park, boat tours of the Lake Victoria islands and other destinations so that they get to learn about our rich heritage and help grow the Western region tourism circuit,” Owili said.
