The Ministry of Tourism and Wildlife is set to collaborate with the Kisumu County Government and various private sector players to establish the region as an alternative hub for beach and water sports. This initiative aims to diversify the area’s appeal for both domestic and international tourists.
Tourism Principal Secretary John Ololtuaa highlighted the lake ecosystem as a valuable asset that can be marketed as an alternative to coastal beach destinations. He emphasized that by focusing on freshwater experiences—such as boating, fishing, and eco-tourism—Kisumu could distinguish itself and attract tourists seeking unique experiences.
“It’s a fantastic opportunity to highlight the region’s natural beauty and cultural richness,” Ololtuaa stated during the closing ceremony of this year’s UN World Tourism Day in Kisumu.
Kisumu County successfully hosted this year’s Kenya Tourism Week and the United Nations World Tourism Day. The global celebrations emphasized cultural exchange among communities as a foundation for promoting peace and unity, showcased through various events at local heritage sites, including the Kit Mikayi shrine.
During a tour of tourist attractions like Ndere Island and Kit Mikayi, Ololtuaa remarked that emphasizing beach and water sports could help the lakeside city attract a broader audience while showcasing its unique natural beauty. He noted that this initiative would significantly benefit the local economy and encourage sustainable tourism practices.
“Developing Kisumu as a beach and water sports hub could greatly enhance its appeal to tourists. Partnering with the local government and the private sector will help create a vibrant tourism ecosystem,” he told tourism stakeholders.
“This initiative will also open new opportunities for local businesses and promote sustainable tourism in the area. I look forward to seeing how this unfolds,” Ololtuaa added.
