Socialite and self-proclaimed “soft life ambassador” Amber Ray has defended her preference for soft life and luxury with a bold message addressed to women.
In a statement posted on her Instagram account on Wednesday, March 11, 2026, the content creator rallied women to embrace their desires both in thought and in action.
“WOMAN TO WOMAN… if luxury keeps catching your eye, it’s not obsession, it’s alignment,” she stated.
The content creator urged women to never feel embarrassed whenever they are attracted to luxury, urging them to never settle for less.
Insisting that she was never meant for average living, Amber Ray stated that her love for luxury and soft living is simply being in alignment with her desires.
Amber Ray says she wasn’t meant for average living
According to her, envisioning a soft life is an important part of preparing the mindset, which ultimately unfolds into real life.
“Some of us were never meant for average living. You don’t constantly envision soft life, wealth, and abundance for no reason… that mindset is preparation. You’re not doing too much, you’re thinking like the rich woman you’re becoming,” she said.
Amber Ray’s luxurious lifestyle, fuelled by her high-profile relationships and drama have made her a social media personality.
The self-confessed soft life ambassador has been known not to spare any effort in attaining the soft life she desires, with her life characterised by acts of grand gifting and self-appreciation, including from the men who have graced her love life over the years.
Living a glamorous and fulfilling life
The mother of one has built a brand around the idea of living a glamorous, fulfilling life.
On August 14, 2025, Amber gifted herself a luxurious Range Rover as she celebrated her birthday and shared the moment with her fans, saying the gift was a personal treat and a reminder to celebrate herself.
“Yesterday I woke up a little moody… maybe all I needed was a hug. Normally, I’d brighten my day with flowers, but this time I chose to gift myself a new toy instead,” she wrote.
The toy turned out to be the pricy possession that has seen her cruise in style.
