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Newsunplug Kenya > Blog > Metro > The anatomy of a scammer: How to spot and avoid frauds
Metro

The anatomy of a scammer: How to spot and avoid frauds

new5nuke
Last updated: March 6, 2025 12:44 pm
new5nuke
4 months ago
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Not a day passes by without a Kenyan, from whichever part of the country, cries over falling prey to the hands of a scammer.

However, when interrogated, many people encounter a similar script from the criminals.

A 2022 study by TransUnion revealed that 80% of people had reported encountering scam attempts, though only 8% fell victim.

This highlights the importance of staying vigilant and recognizing the tricks fraudsters use.

So, how can you identify when you’re being scammed?

1. Deals That Are Too Good to Be True

If a deal seems too good to be true, it probably is. Fraudsters often lure victims by offering products or services at unbelievably low prices. For instance, you might see a TikTok shop selling an item for half its usual price, tempting you to make a purchase—only to later realize it was a scam.

Some scammers also send links, claiming you’ll get rich by clicking them. To build trust, they might even show fake bank transactions as “proof” of earnings. However, clicking these links can lead to hackers accessing your accounts and even scamming your contacts.

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2. Pressure to Make Payments

Scammers use persuasion and urgency to trick you into sending money. They might offer free delivery, buy-one-get-one-free deals, or even claim you need to pay for a job opportunity or an interview.

Remember, legitimate companies do not ask for payment to schedule interviews. If you encounter such requests, it’s a clear sign of a scam.

3. Requests for Sensitive Personal Information

Be cautious if someone asks for your personal details, such as bank account numbers, ID numbers, or passwords. Some scammers pretend to be bank officials and call or email, requesting this information.

Always remember: banks do not ask for sensitive details over the phone or email. If you receive such a request, hang up and contact your bank directly to verify.

4. Poor Grammar and Communication Skills

A common red flag is poor grammar and unprofessional communication. If you receive a call or message from someone claiming to be from a reputable company but their language is unclear, awkward, or filled with mistakes, be wary. Established companies prioritize professional communication and would not hire staff who lack basic language skills.

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5. Emotional Manipulation

Scammers often play with your emotions by pretending to be someone you trust. A common trick involves hacking social media accounts (such as WhatsApp) and messaging contacts for emergency financial help. You might receive a message from a “friend” urgently asking for money due to a crisis.

Before sending any money, verify the request by calling your friend directly. Scammers rely on your concern and love for friends or family to manipulate you into acting quickly.

Stay Vigilant and Report Scams

These are just some of the tactics fraudsters use to steal money from unsuspecting victims. If you recognize any of these red flags, stay alert and do not engage. Report scams online and warn others so they don’t fall into the same traps.

By staying informed, you can protect yourself and others from fraudsters.

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