Grammy-winning hip hop artist Kendrick Lamar will headline the halftime show at the Super Bowl on February 9 in New Orleans, as announced by the National Football League, Apple Music, and Roc Nation on Sunday.
Lamar, 37, hails from Compton, a hub of the Los Angeles rap scene, and has earned 17 Grammy Awards. He previously performed at the Super Bowl halftime show in 2022 alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar stated in a news release.
Since his 2012 debut album “good kid, m.A.A.d city,” Lamar has enjoyed widespread acclaim, including becoming the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “DAMN.”
Last season, Grammy-winning artist Usher performed during the Super Bowl halftime show, a coveted spot in the U.S. music scene. Over the years, iconic artists such as the Rolling Stones, Beyonce, Stevie Wonder, Prince, and Bruce Springsteen have graced the Super Bowl stage.