A new report shows that Uber application pumped Ksh.167 million into Kenya’s nighttime economy in the past year, underscoring the country’s party culture as the main source of entertainment.
According to the Uber, Kenya Economic Impact Report, 64 per cent of riders used the app to get to a party or festival while 53 per cent used the app to get to an airport.
Kenya is known for its thriving nightlife scene whereby promoters continuously market nightclubs and restaurants as an attraction for both locals and foreigners.
Despite this, crime has also been a cause for concern with many Kenyans feeling less safe to go out at night.
74 per cent of Kenyans noted that it is difficult to use public transport at night with many opting to either leave social events early or use taxi services.
The report showed that 79 per cent of riders emphasized on the importance of ride-hailing services, citing that it would be difficult to find a safe way to travel at night.
“Not only does Kenya’s vibrant nighttime economy give Kenyans amazing social and cultural opportunities, enriching their lives and helping them stay connected with friends and family, it is also a huge asset to the Kenyan economy,” the report read in part.
Overall, the Uber app provided Ksh.2.7 billion in additional value for the Kenyan tourism industry, providing a reliable means for tourists to use when touring the country.
“Tourism is one of Kenya’s strongest industries, accounting for 10.4% of the country’s GDP and 5.5% of its formal employment.13 Uber’s trusted relationship with international travellers means that it is their go-to transport option when exploring Kenya.”
The report indicated that 76 per cent of riders used the app to get somewhere in an emergency while 67 per cent used the app to support their friends and family who struggle with mobility.
