Kenya Breweries Limited (KBL) recently celebrated the launch of a new range of limited-edition Captain Morgan spiced rum bottles in Meru over the weekend. The event, hosted at Ridgeways Gardens, featured an exciting lineup of artists and DJs, creating an unforgettable night for fans of the iconic brand.
The celebration captured the adventurous and fun-loving spirit of Captain Morgan, allowing attendees to engage with personalized limited-edition bottles. Each bottle was customized with nicknames to reflect the personality of every crew member, adding a unique and personal touch to the event.
Amidst electrifying music and a lively atmosphere, consumers enjoyed a vibrant, spiced-up experience. “We are thrilled to bring this exciting campaign to Meru. Captain Morgan is about engaging adventure-seekers who want to express themselves and showcase their unique spice and flavor,” said Davis Changalwa, Brand Manager for Captain Morgan in Kenya. “This event marks a new way for our fans to connect with the brand on a personal level, and what better way to do that than with a bottle that reflects their individual character?”
The night was filled with captivating live performances, including appearances by Captain Morgan’s brand ambassador Mejja, as well as YWB Smith, Jaysoul, and Maandy. The energy was kept high with a lineup of top DJs, while MC Gogo and Hype Ola ensured the crowd stayed charged as guests enjoyed specially crafted Captain Morgan cocktails.
A highlight of the event was the unveiling of Captain Morgan’s Personalization Campaign, which showcased personas that resonate with different consumer styles, including labels such as Captain Kiongoz, Captain Chill Mode, Captain Vybz, Captain Turn Up, and Captain Dundaah. Attendees were invited to choose the bottle that best represented their character, fostering a deeper connection with the brand.
Captain Morgan’s new personalized bottles are part of the company’s ongoing effort to celebrate individuality and enhance consumer experiences. By bringing this exciting launch to Meru, the brand reaffirmed its commitment to engaging with fans in meaningful and memorable ways across the country. The limited-edition bottles will soon be available in retail outlets nationwide.
