Ugandan businessman, reality TV star and amateur boxer Shakib Cham Lutaaya has aired his grievances about Facebook’s creator monetisation programme, publicly calling out the platform’s founder after receiving what he considers a shockingly low payout.
Posting on Monday, October 5, Shakib shared his weekly creator dashboard, which showed 11 million views, over 967,000 engagements and 6,415 new followers gained in seven days. Despite those eye-catching numbers, his earnings for the period came to just $128.69.
Does Shakib Cham earn on Facebook?
“Why is Facebook paying me only $128 instead of $10k in a week. This is not fair Mark Zuckerberg,” he wrote, tagging the Meta chief directly.
This is not the first time Shakib has raised eyebrows with his creator earnings. Back in August 2026, he shared analytics from a viral post that had racked up 41 million views and 2.1 million engagements, which generated $1,056.95, roughly KSh129,000 to KSh135,000.
That revelation sparked debate among digital marketers, who pointed to how audience location significantly affects monetisation rates, with East African viewers generating far lower ad revenue than Western ones. More recently, he also revealed that 1.2 million views earned him just $8.19 in a single instance.
For all the noise around his Facebook earnings, though, Shakib has acknowledged that the platform contributes less than 5% of his overall income.
His business portfolio includes King Cham Collection, his Ugandan streetwear brand, as well as car dealerships and mineral trading. On the sporting side, he recently competed at the Vurugu 2.0 event at Sarit Centre in Nairobi, where he defeated Kenyan artiste Arrow Bwoy.
See the post below:
Netizens weigh in
The post attracted a wave of reactions, with many followers finding the complaint amusing while others offered genuine explanations.
Kasujja Yahaya wrote:
“A few understand that uncle Shakib is actually showing off.”
Derick Illie explained the monetisation mechanics:
“It’s the location you’re in; Facebook is paying a commission of money generated from what advertisers pay in your content Area, that’s why you would get paid highly if you were in a location that consumes your content, like in Australia that has higher-paying advertisers.”
Ogachi Ogachi offered some regional perspective:
“But in Tanzania that’s a lot of money especially when put inside a 90kg maize bag. In Kenya that’s one bottle of John walker whiskey.”
Hon Bakityanse kept it short:
“Here in America, that’s just Lunch.”
Dennis Kisitu offered practical advice:
“Well, it’s because either the engagement was low or you need to post longer content…but at least you got something….just use the $128 to boost one post that may be leading to your landing page like King Cham collection website or something…that way the engagement will change.”
